Creating simplicity in a sea of complexity.
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Samsung Galaxy SIII
Launching The Next Big Thing.
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Fat Tire
Introducing Fat Tire to the Big Apple.
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Noble Vines
Unlocking the brand story.
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Samsung NFC
Creating device envy.
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Greenworks
Tagging a tunnel with clean graffiti.
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Filter For Good
Consuming oil to create awareness.
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Altoids Cinnamon
Bringing the heat to sweets.
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Altoids
Extending a strong campaign.
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Chevrolet
Creating a product language.
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