To bring to life the Curiously Strong heat of Altoids Cinnamon, we created a fully integrated campaign with lots of fun little bits, including limited edition Zippo lighters featuring our very own “Spokes-devil” Sindy.

A print and outdoor campaign gave the campaign reach and drove to our site for “hot” content.

Services: Creative Direction / Art Direction / Design / Copy
Photographer: Tony D’Orio
Agency: Leo Burnett
Client: Kraft / Altoids