To help promote reusable bottles and Brita pitchers, we created awareness around the reality of plastic water bottles. They’re made of oil! And lots of it!
Copy: Last year, 16 million gallons of oil were consumed to make plastic water bottles. filterforgood.com
The posters were featured in the Communication Arts Photography Annual, and on Ads Of The World.
Services: Creative Direction / Art Direction / Design
Photographer: Mark Zibert
Agency: DDB West
Client: The Clorox Company
Smith&Co 