For Earth Day, we commissioned U.K. artist, Paul “Moose” Curtis to create a large mural or “Greenscape” in San Francisco using Clorox Greenworks plant-based cleaners. The resulting “Reverse Graffiti” demonstrated the cleaning power of Greenworks in a way that actually enhanced the environment. Acclaimed filmmaker Doug Pray documented the process and Moose’s philosophy of clean.
The film has reached well over 1 million views on Youtube, was accepted into the LA Shorts Film Festival and was featured on The Discover Channel. The project was awarded Gold, Silver, and Bronze lions for Media, Outdoor and Design, respectively, as well as multiple pencils in the One Show and two Silver Effies.
Services: Creative Direction / Art Direction / Design / Production
Agency: DDB West
Client: Clorox Greenworks
Smith&Co 