Smith & Company is a family owned, San Francisco-based, branding and marketing communications company, grounded in strategic ideas and brand storytelling. We aim to be a high-value, personal resource for our clients, and to provide a highly crafted end product. And because we’re primarily virtual, we do it all with a low overhead.
At Smith & Co., we treat clients like “Company”. We have a vested interest in your success, so lets work together to make people think, talk, laugh, cry, and love your brand.
Our eclectic professional background gives us the ability to develop strategy, create a brand mark, define the brand narrative, and shepherd the brand story as it finds its way into the world via advertising and beyond.
WHO WE ARE
DUSTIN SMITH – FOUNDER / CREATIVE DIRECTOR
Creative Leader. Jack-of-all-trades. Dustin brings 25 years experience in design, art direction and creative leadership to Smith & Company. He’s taken on leadership roles at some of the best digital and above-the-line agencies on the planet, but is just as comfortable stepping into a design role in-house at a start up, or behind a camera.
KRISTI KENNEDY – BUSINESS MANAGER
Detail wrangler. Behind-the-scenes-holder-togetherer. Kristi keeps the paperwork moving, the money changing hands, and the home fires burning. She spent two decades chasing kids and schedules, and helping run the PTA. Who better to manage the business side of a small design shop and all those creative-types.
BRANDS WE’VE IMPACTED
Microsoft, Xbox, Samsung Mobile USA, FutureAdvisor, BlackRock, SoFi, Intel, Netflix, Kia, HTC, Honda, Acura, Visa, Adobe, Chevrolet, Apple, Virgin America, Coinstar, Coke, Activision, GAP, VW, American Express Open, Clorox, Greenworks, Tilex, Liquid Plumr, Pine-Sol, State Farm Insurance, Children of Shelters, Altoids, Nintendo, P&G, Leffe, Polaroid, Allstate, Pillsbury, Motorola, Jenn-Air, Maytag, Kraft, Cadillac, Pontiac, McDonald’s, Nabisco, Kellogg’s, Art.com, Varsitybooks.com, Handspring, and Fila.
AGENCIES WE’VE WORKED WITH
Wieden+Kennedy, Goodby Silverstein & Partners, Crispin Porter+Bogusky, Erich & Kallman, Drkhrse, Deutsch, AKQA, FCB, BBDO, DDB, Razorfish, Team One, Evolution Bureau, Leo Burnett, Eleven Inc., TMA, Secret Weapon, Riney, Barkley, Hoffman Lewis, and 180 LA.
SMITH & CO. CLIENTS
WHAT OUR CLIENTS SAY
MARK LEWIS – CMO, TRES AGAVES
“We approached Smith & Co. with relatively complex problem: Adapt our current television commercials for social media placements, but with a new, more product focused strategy, and without shooting anything new. They accepted the challenge eagerly and delivered more great options than we had hoped for. Since then, we’ve engaged Smith & Co on multiple projects and have been happy with their work every time.”
HANNAH TOOHEY – VP OF DIGITAL WEALTH MARKETING, BLACKROCK
“Our partnership with Smith&Co has been phenomenal. From the rapid fire on-boarding, to cracking the code on white-label creative and platform campaigns, to creative concepting, to the infinite amount of detail across all of the work… The creative intelligence, design hours, production management, and schedule/timeline flexibility has been amazing.”
CLIFF DRANE – VP OF CREATIVE AND UX, LIMEADE
“Limeade needed an anthemic piece of film to communicate our point of view. I immediately thought of Smith & Co. to drive the project as a creative partner. Dustin was able to quickly grasp our brand and mission, and help translate that into a film that authentically told our story. And importantly, he was able to do it in a beautiful way on a tight budget. The entire Limeade team loves the film and it was the centerpiece of a very successful advertising campaign.”
KEVIN RODDY – CREATIVE DIRECTOR / FOUNDER, RODDY WRITES
“I’ve worked successfully in advertising and branding for my entire career … and worked with many of the most talented designers and creative thinkers along the way. So when I wanted to brand my own business, I called Smith & Co. I know that Dustin doesn’t take anything for granted and will work through ideas and insights creatively, thoughtfully, and collaboratively. I couldn’t be happier with the work Smith & Co. did—because I fully expect creative excellence and they gave it to me.”
CARLEEN CULLEN – FOUNDER / EXECUTIVE DIRECTOR, COOL THE EARTH
“Our non-profit was looking to do a complete rebrand and repositioning. Not a small task. The way Dustin approached it was very thorough, but he made the process simple and collaborative. When we saw our now current logo for the first time, we knew it was perfect. We’re so thrilled with the branding, it’s meaning, and how it lives on our business cards and site. Once the site and logo were live, the immediate feedback was terrific.”
JARRETT LEIKER, ESQ. – PRINCIPAL, LEIKER LAW
“I was opening my own Law Firm, but didn’t know a lot about branding, and wanted to look like the more established firms, without spending the money they spend. Dustin took the time to help me understand logo styles, took my thoughts and feedback, and gave me lots of options that I loved. The only problem was having too many great choices. I’d highly recommend working with Smith & Co. as a way to get big agency experience in a nimble, affordable, package.”
WHAT WE DO
We’ve created multi-million dollar brand campaigns for fortune 500 companies, and branded our local bike park. We love big projects, but we’re happy to take on smaller ones too. Here are a few examples of what we do.
Film – Long, medium, short, broadcast, social, digital or interactive
Branding – Strategy, logos, logotypes, guidelines, big brands, small brands, or non-profits
Social Media – Campaigns, one-offs, content, copy, fb, ig, yt, tw, or whatever
Digital – Video, experiences, media, rich, animated, or static
Outdoor – Billboards, transit, takeovers, digital, or experiential
Print – Magazines, posters, or papers
Illustration – Vector, digital, analog, dry or wet media
Collateral – We don’t want to say we do it all, but we love making postcards, t-shirts, matches, stickers, buttons and pretty much anything. And if we can’t do it, we know someone that can.
Get in touch here, and lets figure out how to get it done.