Samsung Brand

While developing the Galaxy SIII launch campaign, we created a brand guidelines from the ground up. At over 80 pages, it included logo variations, type and colors, but also delved into strategy, and established precedents unique to Samsung, like device angles and user generated photography. Here are a few sample pages.

samsung_guide_cover.jpg

guidelines_contents

guidelines_gradient

samsung_guidelines_type.jpg

samsung_guidelines_color.png

guidelines_devices

guidelines_photography

guidelines_objectives

Services: Creative Direction / Design Direction
Agency:
Razorfish
Client:
Samsung Mobile USA

dustindsmith

Art Director / Creative Director / Cycling Enthusiast / Artist / Husband / Father / Human Being

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