Pine-Sol

The ask was simple: Visualize the reaction people have when they’re hit with the powerful clean scent of Pine-Sol. So, we created a trademark “Whoo!” that happens whenever someone comes near, or not-so-near, to the product when it’s being used.

Services: Creative Direction / Art Direction / Design
Client: Clorox / Pine-Sol
Agency: DDB West

dustindsmith

Art Director / Creative Director / Cycling Enthusiast / Artist / Husband / Father / Human Being

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s