The ask was simple: Visualize the reaction people have when they’re hit with the powerful clean scent of Pine-Sol. So, we created a trademark “Whoo!” that happens whenever someone comes near, or not-so-near, to the product when it’s being used.

Services: Creative Direction / Art Direction / Design
Client: Clorox / Pine-Sol
Agency: DDB West


Art Director / Creative Director / Outdoor Enthusiast / Artist / Husband / Father / Human Being

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