In 2012, we worked with Teva to write, design, direct and produce a campaign featuring their athletes and 2013 line of shoes, all on a “shoestring” budget. This film features Brad Ludden, world-renowned Kayaker and philanthropist.
Our “Live Better Stories” Print Campaign featured Teva athletes and their real stories.
As an extension of the “Live Better Stories” athlete campaign, we created ads that featured hero products and Teva consumer stories.
Services: Creative Direction / Art Direction / Design / Production / Film Direction
Photographer/Cinematographer: Dwight Eschlimann
Client: Teva, The Deckers Corporation