Roddy Writes

In developing a mark for Kevin Roddy’s new writing venture, we embraced his writing philosophy and his idea of “Story Threading”: The art of threading a brand’s story consistently through everything it uses to communicate, to ensure a unified brand premise that attracts people and creates a deeper relationship.

This led us to the concept of the double ended pencil, which creates a continuous connected line or “thread” around the logo, and around the physical objects we create.

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We worked with Kevin to develop his wordmark, business papers, brand guidelines, and website. We also created imagery to be used on his site and for future digital and print applications.

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rw_bizcard_comp_line_lt.jpg

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Mockups Design

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pencil_ends_2

pencil_pyramid

pencil_trackpad

long_shaving

pen_tips_line

pencil_and_shaving

pencils_tips

shavings

stubby_pencil

hand_keyboard

Services: Brand Strategy / Design / Web Development / Photography
Client: Kevin Roddy

dustindsmith

Art Director / Creative Director / Cycling Enthusiast / Artist / Husband / Father / Human Being

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