Cool The Earth

Cool The Earth was focused on combatting climate change through educating children on the topic, but wanted to move toward promoting electric vehicles. We were brought in to help with a full rebrand.

The “Power Logo” as we call it, is very literally derived from the electric power button on most electric vehicles as well as many modern electric devices. The icon is rotated 90 degrees clockwise and modified to create “CTE”, the acronym of Cool The Earth. CTE lies within a pure cool blue sphere representing our planet earth in it’s ideal state. The typography was created custom as an extension of the letter forms in the logo.

cte_logo_forwebsite_postWe created a full brand guidelines, and we printed their business cards with Moo.com on recycled cotton t-shirt offcuts, so no trees were harmed in the production process.

cte_box_cardscte_cards_lineupcte_cards_overhead34


Services:
Creative Direction / Art Direction / Design 
Client: Cool The Earth

dustindsmith

Art Director / Creative Director / Cycling Enthusiast / Artist / Husband / Father / Human Being

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