Fat Tire Guidelines

As we developed work to launch Fat Tire into new markets, we realized there were no established guidelines to follow. So, as our campaign look and feel developed, so did a loose grouping of assets. We turned those assets into a detailed brand book, documenting decisions made before us, the decisions we made, and guiding future decisions as well. A few select pages can be found below.

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Services: Creative Direction / Art Direction / Design / Brand Strategy
Agency: Erich & Kallman
Client: New Belgium / Fat Tire

dustindsmith

Art Director / Creative Director / Cycling Enthusiast / Artist / Husband / Father / Human Being

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