Versus Cycles

For the introduction of Versus Cycles new hard-tail mountain bike, we created a series of decals that went with a clean frame. Owners could customize their new “Jab” to their own tastes, or roll clean with no decals at all. The client wanted a patriotic vibe, so the stickers and bike frames played in the realm of red, white and blue, with some stars, spangling and stripes thrown in for good measure.

versus_heraldry_3137916632_cr

versus_script_3137092751_cr

versus_cubist_3137918224_cr

Services: Art Direction / Design / Illustration
Illustrator: Dustin Smith

dustindsmith

Art Director / Creative Director / Cycling Enthusiast / Artist / Husband / Father / Human Being

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