For the introduction of Versus Cycles new hard-tail mountain bike, we created a series of decals that went with a clean frame. Owners could customize their new “Jab” to their own tastes, or roll clean with no decals at all. The client wanted a patriotic vibe, so the stickers and bike frames played in the realm of red, white and blue, with some stars, spangling and stripes thrown in for good measure.

Services: Art Direction / Design / Illustration
Illustrator: Dustin Smith