Fat Tire

To introduce Fat Tire to New York City, we took over Penn Station with a series of animated digital outdoor boards.

 

 

 

 

 

 

 

 

fattire_bottle_portrait_r1

fattire_city_triptych_r1

fattire_glass_overhead_r1

fattire_glass_triptych_r1

fattire_headline_born_r1

fattire_headline_dreams_r1


Services:
Creative Direction / Art Direction / Design
Agency: Erich & Kallman
Client: New Belgium / Fat Tire

dustindsmith

Art Director / Creative Director / Cycling Enthusiast / Artist / Husband / Father / Human Being

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