Clarendon

Clarendon School sits atop Mount Sutro in San Francisco with views of Sutro Tower, a cult icon, that can be seen from everywhere in the Bay Area.

We used the tower as a key element of the logotype we designed for the school. A portion of the tower is generally obscured by fog.

In the case of the logo, the fog created a nice negative space for the type to live. The green bumps represent the cloud forest on Mount Sutro. The school utilized the logo for shirts, water bottles and all sorts of merchandise to generate funds for materials and to pay additional teachers for art, music and physical education programs.

clarendon_logo

 

Services: Creative Direction / Design
Client: San Francisco USD / Clarendon School

dustindsmith

Art Director / Creative Director / Cycling Enthusiast / Artist / Husband / Father / Human Being

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s