Fat Tire

June 3, 2017April 24, 2018 by dustindsmith

To introduce Fat Tire to New York City, we took over Penn Station with a series of animated digital outdoor boards.

fattire_bottle_portrait_r1

fattire_city_triptych_r1

fattire_glass_overhead_r1

fattire_glass_triptych_r1

fattire_headline_born_r1

fattire_headline_dreams_r1

Services: Creative Direction / Art Direction / Design
Agency: Erich & Kallman
Client: New Belgium / Fat Tire

Art Director / Creative Director / Outdoor Enthusiast / Artist / Husband / Father / Human Being